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Privacy Policy

Privacy Policy

Home
Privacy Policy

Privacy Policy

Last updated: February 2026

Introduction

Proserve (UK) Ltd (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal data in a transparent, secure and lawful way.

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, create an account, or make a purchase from us.

We may update this policy from time to time to reflect changes in our practices or legal requirements. We recommend checking this page occasionally to stay informed.

Information We Collect When You Visit Our Website

When you visit our website, we automatically collect certain information about your device and how you interact with our site. This may include:

Your IP address
Browser type and version
Device type and operating system
Pages you visit and how long you spend on them
Links you click
Search terms used to find our website
Referring websites

This information is commonly referred to as Device Information.

Device Information does not directly identify you as an individual (we do not link it to your name or address) and is only retained for as long as necessary to operate and improve our website.

Cookies

We use cookies to make our website work properly and to improve your browsing experience.

Some cookies are essential, for example to:

Remember items in your shopping basket
Enable secure checkout
Allow core website functionality

These essential cookies do not identify you personally and do not require your consent.

We may also use non-essential cookies (such as analytics or marketing cookies) provided by third parties. These may collect information that could indirectly identify you. Where this applies, we will always ask for your consent before placing these cookies on your device.

You can manage or withdraw your cookie preferences at any time via your browser settings or our cookie management tool.

Information We Collect When You Make a Purchase or Create an Account

When you place an order or register an account, we may collect Personal Information, including:

Your name
Billing and delivery address
Email address and telephone number
Date of birth (where required)

When making a purchase, you may be asked to enter payment details. Payments are processed securely via a third-party payment provider.

We do not store full credit or debit card details. Where you choose to save payment details for faster checkout, we store only:

The last four digits of your card
Card type (e.g. Visa, Mastercard)
Expiry date

Your full card details are securely held by our payment provider using encrypted tokenisation. You can remove stored cards at any time through your account.

How We Use Your Information

We use your information for the following purposes:

To process and fulfil your orders
To communicate with you about your purchases or account
To provide customer support
To prevent fraud and protect our business
To improve our website, products and services
To analyse website usage and performance

With your consent, we may also use your information to send you marketing communications about products or services that may be of interest to you. You can opt out at any time.

Our lawful bases for processing personal data include:

Performance of a contract
Legal obligation
Legitimate interests
Consent (where required)

Sharing Your Information

We may share your personal data with trusted third parties who act as data processors on our behalf, such as:

Payment providers
Delivery partners
Website hosting and IT providers
Analytics and marketing services

These providers are only permitted to use your data to perform services for us and must keep it secure.

We may also disclose information where required by law, regulation or legal process, or to protect our rights.

Marketing and Behavioural Advertising

From time to time, we may use your information to deliver relevant advertising through platforms such as Google, Meta (Facebook/Instagram) or Bing.

This may involve sharing limited information or using cookies, always in line with your consent preferences. You can control marketing cookies through your browser or cookie settings.

Do Not Track Signals

Our website does not currently respond to “Do Not Track” signals sent by browsers, as there is no consistent industry standard for handling them.

Your Data Protection Rights (UK GDPR)

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time

To exercise any of these rights, please contact us using the details below.

Data Retention

We only keep your personal data for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting or reporting requirements.